ul { list-style-position:inside; } 
li span { font-weight: bold; }

q:before { content: '\201C'; }
q:after { content: '\201D'; }
q q:before { content: '\2018'; }
q q:after { content: '\2019'; }

blockquote * { quotes: ''; font-style: italic;}
blockquote > *:before { content: '\201C'; }
blockquote > *:after { content: '\201D'; }
blockquote q:before { content: '\2018'; }
blockquote q:after { content: '\2019'; }